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Making Your "Open Homes" More Effective For You & Your Vendor!


The "Open Home"; Nearly Everyone Does Them, But Too Few Do Them Well!

Please do not take the following as criticism, ok it is, but it is meant to point out significant issues and offer significant solutions, so chill out and give these bullet points a bit of consideration:


  1. Generally speaking, open homes represent extra work for both you and your vendor. If the property is not "Ready To View", it should be. Few agents mind holding opens in listings that sparkle or are so much better than competing listings.  At the same time, you might feel it useless to show off a "dog", but the real question for you and your client should be... will the listing sell as well "as is", or should some effort and or cash be applied to making the most of what you have to work with. Obviously, this question will require substantial commitment (read as time and cash) to provide any benefit. It will also require honesty!
  2.  Speaking of effort, what precisely is proven by the image below? Does it suggest that there is so little "curb appeal", that you must scream at everyone driving by? There is evidence of a much more effective approach, though it will require some extra effort on your part. I am suggesting that you examine a street map and select the sign locations at all/most of the major intersections and then use a few signs to help guide the buyers along the way.
  3. Reduce the mob scene! Sure by allowing only 30 minutes per open you get as many who will consider your listing, their number one priority, but suppose your listing is the second or third in a given half-hour, on their priority list...how does that help you or the vendor. Also, how much time can you spend with each interested parties, if you can barely keep up with getting them to sign in? My suggestion, have fewer opens for each listing and make each open for at least a full hour. The best part, less of your time, placing signs and more working with your clients and customers.



There are additional points regarding opens, but I think I will let them simmer a bit longer and allow some time for you to consider those presented here.

Happy Selling!



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