Customers and clients see professional behaviour as a positive sign, when seeking an agent. It is essential for agents to be aware of what they can and cannot do in order to maintain their license.
The New Zealand Real Estate Authority has specific guidelines that must be followed by all licensed real estate agents. These guidelines are there to protect both parties involved in the transaction, which includes customers, and vendors alike.
Agents should keep up-to-date with these regulations so they know exactly what is expected of them at all times. However, the bigger picture and from those of us currently on the "Front Line" or relegated to commenting on the ever changing real estate marketplace is very different from the experience of many Kiwi agents/salespeople.
For far too many, the REA rules; regulations and codes of conduct requirements, just feel like a very heavy and ponderous load. Some long term members of the agent community seem quite convinced that having survived in their profession for "over thirty, forty or even fifty" years, insulates them from any requirement to "up-skill", much less to spend twenty hours of intensive review, annually.
From our side of the table and putting aside any agent perceived conflict of interest, we are dumb-struck at these claims of universal knowledge and infinite skills, particularly during a period of such rapid change.
A quick look at the ever growing disciplinary rulings and recent case law, would most certainly suggest that all isn't "done & dusted" on the agent education side of our business. But even greater weight must be given to the sophistication and awareness of the buying/selling public.
After all, they are the source of work and yes, commissions. Paying attention to their needs, does seem wholly appropriate.
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